My recent related journal articles

17 07 2011

See my my most recent articles about corporations published in professional  journals:

Wiist, W.H. (2011). “Citizens United, public health and democracy: The Supreme Court ruling, its implications, and proposed action”
American Journal of Public Health, 101:1172-1197. DOI 10.2105/AJPH.2010.300043, March 18, 2011.

Brezis, M. & Wiist, W.H. (2011). Vulnerability of health to market forces. Medical Care, 49(3): 232-239.

Brezis, M. & Wiist, W.H. (2011). Vulnerability of health to market forces: Reply to Holman & Hayward. Medical Care, 49(3): 245-247.

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My chapter in new Oxford book

17 07 2011

The corporate play book, health, and democracy: the snack food and beverage industry’s tactics in context, William H. Wiist

In Sick Societies: Responding to the global challenge of chronic disease

Edited by David Stuckler and Karen Siegel

ISBN13: 9780199574407ISBN10: 0199574405

Hardback, 416 pages

Aug 2011

Oxford University Press

http://www.oup.com/us/catalog/general/subject/Medicine/PublicHealth/?view=usa&ci=9780199574407





Food and Beverage Industry Continues Marketing and PR Tactics

13 08 2010

I recommend the following two web articles by Michele Simon about Nestle’s and PepsiCo’s marketing and public relations tactics . They illustrate the creative marketing and public relations tactics corporations use to promote their products.

How Junk Food Giant PepsiCo Is Buying Up High-Ranking Experts to Look Like a Leader in Health and Nutrition.

Pepsi’s strategy: Create a research environment so scientists and public health experts don’t feel out of place at the corporate HQ of sugar, salt and fat.

By Michele Simon August 5, 2010  |

http://www.alternet.org/food/147738/how_junk_food_giant_pepsico_is_buying_up_high-ranking_experts_to_look_like_a_leader_in_health_and_nutrition?page=entire

Nestle Stoops to New Low, Launches Barge to Peddle Junk Food on the Amazon River to Brazil’s Poor

Has Big Food already run out of customers in cities and other locales that are more readily accessible by land?

By Michele Simon July 8, 2010  |

http://www.alternet.org/food/147446/nestle_stoops_to_new_low%2C_launches_barge_to_peddle_junk_food_on_the_amazon_river_to_brazil%27s_poor?page=entire





Tobacco Industry Illustrates Corporations’ Influence on Democracy

13 08 2010

I highly recommend the recent article cited below that describes the varied, multiple and intensely orchestrated tactics that the tobacco industry used to influence healthcare reform efforts in 1992-’94.

This article illustrates the power and influence of corporations on democratic processes, which now, as a result of the Supreme Court’s January 21, 2010 ruling in the Citizen’s United case, will be essentially unlimited.

Laura E. Tesler and Ruth E. Malone
“Our Reach Is Wide by Any Corporate Standard”: How the Tobacco Industry Helped Defeat the Clinton Health Plan and Why It Matters Now
Am J Public Health, Jul 2010; 100: 1174 – 1188.





Editor’s Courses About Economic Globalization and Corporations

13 08 2010

An article about Dr. Wiist, the editor of the Bottom Line or Public Health, was recently published on the website Corporations And Health. The article describes the editor’s experiences developing and teaching courses about economic globalization and health, including the role of corporations, at the University Chile, School of Public Health and at Northern Arizona University.

https://iris.nau.edu/OWA/redir.aspx?C=07cfbca7e7534b1dbe172c8f8c930224&URL=http%3a%2f%2fwww.corporationsandhealth.org%2f201006-TeachingaboutCorporations%26Health.php





Book Review

13 08 2010

A review of The Bottom Line or Public Health was published in the journal World Medical & Health Policy (www.psocommons.org/wmhp).

The reviewer, Dr. Arnauld Nicogossian, said:

“highly recommended to national and international academics and health policymakers who are at the forefront of the twenty-first-century transformation of medicine and public health.”

“The Bottom Line or Public Health is well-written, informative, and enjoyable to read. It is a complex and detailed examination of an important issue affecting our health, and it is loaded with useful commentaries, statistics, and references. The editor should be commended for pulling together such a unique resource on global health policy. “





New Book!

13 04 2010

The Bottom Line or Public Health

Tactics Corporations Use to Influence Health and Health Policy, and What We Can Do to Counter Them
Edited by William H. Wiist

When corporations claim the same citizenship rights as human citizens, they exercise an undue influence on health policy and democratic processes. Surprisingly, the same basic repertoire of tactics has been found to be employed by corporations to effect this influence, regardless of the specific industry at work. In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good.

The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However, there is a growing global movement to counter this corporate force. The book discusses the role of non-governmental organizations, indigenous peoples’ groups, health advocates, and social justice activists, and the ways in which they are working to reduce corporate power and put control of policy back in the hands of individuals. The Bottom Line or Public Health is for scholars interested in studying the corporate entity, and for individuals and organizations who want to reclaim democracy for human citizens so that health is placed above the bottom line.

Features

  • Presents a variety of case studies from across the corporate spectrum
  • Provides concrete suggestions for change
  • Highlights the ways in which corporate action undermines our health

Product Details

592 pages; 4 line illustrations; 6-1/8 x 9-1/4; ISBN13: 978-0-19-537563-3ISBN10: 0-19-537563-7