Food and Beverage Industry Continues Marketing and PR Tactics

13 08 2010

I recommend the following two web articles by Michele Simon about Nestle’s and PepsiCo’s marketing and public relations tactics . They illustrate the creative marketing and public relations tactics corporations use to promote their products.

How Junk Food Giant PepsiCo Is Buying Up High-Ranking Experts to Look Like a Leader in Health and Nutrition.

Pepsi’s strategy: Create a research environment so scientists and public health experts don’t feel out of place at the corporate HQ of sugar, salt and fat.

By Michele Simon August 5, 2010  |

http://www.alternet.org/food/147738/how_junk_food_giant_pepsico_is_buying_up_high-ranking_experts_to_look_like_a_leader_in_health_and_nutrition?page=entire

Nestle Stoops to New Low, Launches Barge to Peddle Junk Food on the Amazon River to Brazil’s Poor

Has Big Food already run out of customers in cities and other locales that are more readily accessible by land?

By Michele Simon July 8, 2010  |

http://www.alternet.org/food/147446/nestle_stoops_to_new_low%2C_launches_barge_to_peddle_junk_food_on_the_amazon_river_to_brazil%27s_poor?page=entire

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